Elite Coaching

Helping you become FITTER, STRONGER + BETTER over 40!

Does this sound like you?

You're over 40 and tired of chronic dieting

You feel stuck and doubt if change is even possible

You’re in the gym, sweating away, but see NO changes

You feel age, hormones, and metabolism are working against you

The Real Problem?

Your Body Wasn’t Meant to Run on Less Food + More Cardio

Most women over 40 have spent years in a cycle of eating less and doing more cardio, believing that’s the only way to lose fat. But here’s the hard truth:


💡 Your body adapts. When you constantly cut calories and try to burn them off through workouts, your metabolism slows down to conserve energy.

💡 Muscle is lost, not just fat. Dieting without enough strength training leads to muscle breakdown, lowering your metabolic rate and making fat loss harder.

💡 More cardio does NOT create a toned look. Too much cardio can lead to more muscle loss, so instead of looking strong and lean, you end soft and depleted.

This is why it can feel like your metabolism is broken when all it just needs is the right strategy.

How My Approach is Different

Instead of chasing calorie burn, we shift the focus to building muscle.


✅ We eat to fuel your body, so it can thrive!
✅ We train to build your body, NOT to burn!
✅ We restore your metabolism so fat loss becomes easier + sustainable!

This approach rebuilds your body AND your metabolism, so you get stronger, leaner, and more toned, WITHOUT depriving yourself or spending hours in the gym.

I know this because I’ve been there.

For years, I did everything "right", hard HIIT workouts, hours of cardio, eating less, pushing harder, but no matter what, I felt soft, tired, and stuck in a cycle of restriction and rebound.

It wasn’t until I stopped focusing only on fat loss and started focusing on muscle that everything changed.

At 40, I completely transformed my body:
✅ I rebuilt my metabolism after years of dieting
✅ I got stronger and leaner without depriving myself
✅ I finally felt in control of my body instead of fighting it

Now, I help women over 40 do the same! You don’t have to accept weight gain, muscle loss, and a sluggish metabolism as “normal.”

The key is rebuilding your body the right way and that’s exactly what I’ll take you through step by step.

Side-by-side comparison of a woman's fitness transformation showing her before and after progress. On the left, she is in workout clothes, flexing her arm and taking a mirror selfie. On the right, she is standing confidently with her hand on her hip, wearing a crop top and shorts, showing toned legs and arms.

The 3-Phase Process to Your Best Body Ever

1. BUILD (8-12 + weeks)

If you’ve been stuck in a cycle of chronic dieting, this phase is where we help to up-regulate your metabolism!

We’ll focus on:

  • Boosting metabolism by increasing calories strategically.

  • Optimizing hormones to lose fat and improve energy.

  • Building lean muscle to improve strength and boost your metabolic rate. This phase helps your body recover and prepares you for sustainable, long-term fat loss.

2. BURN (12-16+ weeks)

With your metabolism restored, we’ll shift into an effective fat-loss strategy.

This phase prioritizes:

  • Preserving muscle while reducing body fat for a leaner, more “toned” look.

  • Customizing your nutrition so you stay fueled, energized, and on track.

  • Maximizing results by layering in supportive lifestyle habits that will enhance your results.

3. MAINTAIN (Ongoing)

Once you’ve achieved your fat loss goals, we’ll focus on maintaining your results and thriving long-term.

In this phase, you’ll:

  • Learn to navigate real-life—holidays, vacations, weekends, and busy schedules while maintaining your results!

  • Develop sustainable habits that allow you to enjoy your life without undoing your progress.

  • Continue building strength and refining your physique with workouts and flexible nutrition. This phase ensures you never have to “start over” again because you’ll have the tools to maintain your GOAL BODY for life.

Imagine Where You Could Be A Year From Now…

What if instead of…
❌ Jumping from diet to diet and getting nowhere
❌ Feeling frustrated with your body and metabolism
❌ Losing the same weight over and over

You were…
✅ Stronger and leaner than ever—even after 40
✅ Eating more while looking your BEST
✅ Feeling confident, fit, and in control of your body

This isn’t a quick fix. It’s a transformation that lasts.

If you’re ready to stop dieting and finally build the lean, toned body you’ve been working so hard for, I’m here to guide you every step of the way.

Click below, apply for coaching, and let's talk about how I can help you become the strongest, most confident version of YOU!

Apply NOW

Client Transformations

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Client Transformations

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Client Transformations

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Client Transformations • Client Transformations • Client Transformations •

  • Side-by-side comparison of a woman's body before and after fitness progress, showing increased muscle tone and definition in the after photo.

  • Side-by-side comparison of a woman's body from October 2024 on the left and April 2025 on the right. She is standing against a plain wall, wearing a black sports bra and patterned high-waisted shorts in both images. The dates are marked at the top of each image.

  • Side-by-side comparison of a woman's back before and after a fitness workout, showing increased muscle tone and definition.

  • Side-by-side mirror selfies of woman in black workout clothes, showing weight loss progress, with tattoos on arms and reflection showing a cozy room with a fluffy rug and various items in the background.

  • A side-by-side comparison of a woman's fitness progress, showing her in workout clothes with her hands on her hips in a gym. The left photo shows her before her workout, and the right photo shows her after.

  • Side-by-side comparison of a woman before and after fitness transformation. In the left image, she is wearing a black sports bra and black shorts, with a slightly larger build. In the right image, she is wearing a gray sports bra and leopard-print shorts, appearing fitter with more defined muscles and a leaner physique, in a gym setting.

  • Side-by-side mirror selfies showing a woman in a blue and black sports bra and black leggings, taking photos in a room with white cabinets and a patterned rug, demonstrating a fitness progress comparison.

  • Side-by-side comparison of a woman taking mirror selfies before and after losing weight. She is wearing a sports bra and black pants in both images, with a different fit showing her progress.

  • Side-by-side comparison of a woman taking mirror selfies before and after a fitness transformation, wearing a sports bra and black leggings.

  • Side-by-side comparison of a woman before and after fitness transformation, showing weight loss and toned body.

  • Side-by-side comparison of a woman before and after weight loss, showing reduced abdominal size and improved body shape.

  • Side-by-side comparison of a woman showing before and after weight loss, revealing reduced body fat and tighter skin.

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  • Side-by-side comparison of a woman's torso and legs, showing weight loss progress. The left side shows a larger belly and thicker thighs, while the right side shows a slimmer waist and less abdominal and thigh fat.

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  • Side-by-side comparison of a woman before and after fitness transformation, showing weight loss and muscle toning in her abdomen and legs.

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  • Side-by-side comparison of a woman's body before and after weight loss, showing reduced body fat and a slimmer appearance, wearing gray tank top, black shorts, and sneakers in both images.

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  • Side-by-side comparison of a woman before and after weight loss, holding signs indicating dates of January 5, 2020, and February 14, 2020, and participating in a 40-day New Year challenge.

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  • Side-by-side comparison of a woman in pink lingerie, showing weight loss or body transformation from a fuller figure on the left to a slimmer figure on the right.

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  • Side-by-side comparison of a woman showing body transformation, from heavier on the left to slimmer on the right, wearing black sports bra and shorts, standing against a wall in a bathroom.

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Here’s How It Works

You fill out a form to tell me all about you, your workout history, physical issues (if any), and anything else you think is important for me to know.

I will reach out so we can chat more, talk about my coaching, see which program is right for you, and go over how your plan will work.

Apply NOW

Here’s What You Get

A woman sitting on a workout bench, lifting dumbbells in a gym.

Custom Weekly Workouts

You will get a custom workout plan for your goals and equipment preferences with demo videos to help you confidently perform each exercise. I will use proven methods with your program design to improve metabolism and help you build lean muscle. 

A woman with long brown hair holding a plate of tacos and smiling.

Custom Nutrition Targets

I will create a custom and flexible plan so you can enjoy the foods you love while reaching your goals. You will have meal plan ideas and the ability to track meals on the app so I can offer you guidance and assistance.

A woman with long, wavy brown hair sitting at a desk, using a desktop computer, wearing a white t-shirt and light-colored sweatpants.

Daily Messaging and Weekly Check-Ins

You will have unlimited support with daily messaging and weekly check-ins. I will help you with your mindset, nutrition, and training by providing resources, video feedback, and making plan adjustments when needed. I will be your cheerleader, motivator, and problem-solver, and be there to answer questions, celebrate wins, and push you when you need it.

A woman in a blue workout outfit and white sneakers kneels on one knee, holding dumbbells in one hand against a black background.

1:1 Online Training & Nutrition Coaching Package

✔️ Custom 3-Phased Plan for Your Full Body Transformation

✔️ Custom Workouts & Nutrition Targets

✔️ In App Meal Tracking

✔️ Custom Habit Tracking

✔️ Access to my STRONG-HER Academy, your course hub with trainings on Mindset, Nutrition, Metabolism, Hormones, Training, Healthy Habits, and More

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APPLY NOW

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APPLY FOR 1:1 COACHING BELOW

If your application is approved, I will contact you via email and Instagram direct message within 5-7 business days.

Please double-check that your contact information is correct.

Not Ready for 1:1 Coaching?

If private coaching isn't the right fit or budget for you right now, you don't have to put your goals on hold.

My Strong by Shauna Membership gives you the proven workouts, nutrition education, recipes, and support to help you become fitter, stronger, and better over 40—at your own pace.

Explore the Membership Below

Strong By Shauna